Signage system design for Allied, an office building located in the BBC area of Bnei Brak.
The BBC Complex, Israel’s new business center, is situated between the main traffic axes in the Gush Dan area: Zvulunsky Axis, Em HaMoshavot Road, Kedoshim Operation Road, and Ben Gurion Street, which cuts between Ramat Gan and Bnei Brak. Businesspeople, employees, and visitors of the complex enjoy a modern urban experience with a wide variety of shops, cafes, restaurants, a fitness center, and green seating areas in the public space. The site is in a state of flux and magnetizes progressive companies and leading businesses due to its numerous advantages. An innovative and developing business center, it’s in immediate proximity to major transportation arteries and public transport nodes, including Israel Railways and the light rail within walking distance. Bustling commercial centers and hubs of interest and culture make the complex an ideal location, adding a unique dimension to the employees’ experience.