About | Basman Tenenbaum

WE HAVE THE CURIOSITY TO SEARCH,
THE ABILITY TO SEE THE HIDDEN,
THE COURAGE TO DO,
AND THE TALENT TO DESIGN
THE ORIGINAL AND UNIQUE

Branding studio Basman / Tenenbaum was founded in 1980 by Elazar Basman and Arie Tenenbaum.

Today, the studio is located in Old Jaffa and has seven designers and a cat.

The studio specializes in design-based strategy, creating a unique business identity that is assimilated into printing, digital products, packaging, and signage.

STRATEGY

Characterization of the product, field, competition and company: in-depth interviews, trend analysis, target audience, gathering information and material, understanding of the category content, mapping of marketing messages, finding opportunities for differentiation, the formation of a brands’ DNA: the cornerstones of the brand.

BRANDING

Creating a unique identity and developing a graphic style guide, brand book: The components of the brand (name, logo, tone, tagline, typeface) are created for the business to reflect the value the company is trying to bring to the market and to appeal to its customers.

SIGNAGE

The studio has a wide experience with signage: the creation of a program, location and quantity placement of signs, signage which is uniquely designed for its space based on the brand’s graphic line and supervision of the installation in the area; from the design of the parking lot to the sign at the top of the building.

WEB & UX

The process of designing digital products that are useful, easy to use, and delightful to interact with. Design interaction, information architecture, visual design, usability, and user – interface interaction.

PRINT

The art of paper and printmaking. We are well known for our works using some of the most impressive techniques, including: paper embossment, raised or pressed reliefs, foils, laser cuts, binding and imprints.

PACKAGING

We showcase a product in a tangible, touchable, and interactive manner, from simple labels to complex or custom solutions in order to stand out in the market.